If your job is to create toy logos, you have a very challenging responsibility of ensuring that they all are attention-grabbing and wholesome at the same time. With toy sales having seen a significant increase in the past couple of years, it only means that the demand for your niche is growing. But to stand out from the rest of the competition, you obviously need to up the ante.
While most people don’t really give serious thought about how toy logos are made and who’s making them, you know deep in your heart that the job is tough simply because the market is so competitive. Therefore, the ability and skills to make unique and amazing images are a must, and to think, it’s not even just about your talent. What needs to be done is to learn more about the psychology of color, something that’s indispensable when creating something to please or impress children and kids.
Consider Age Range
If you don’t know it yet, children in different ages see colors differently. For instance, it is strongly advised that you make use of direct contrast of darker colors instead of the lighter ones if you’re targeting kids aged 2 or under. What this means is that if you use a deep purple-colored logo on a toy, children belonging in this age range will most likely be interested in that toy instead of the one beside it but with a light-colored logo.
Keep in mind that children also generally respond more to color compared to adults, which means that if you happen to be marketing a skybound trampoline, you must incorporate a lot of color in it for kids to be interested.
Be Sure It’s Gender Neutral
To put this into the simplest words possible – it means that if you’re making a logo for a toy designed for both boys and girls, you have to be sure you use colors which are considered as gender neutral. Hence, you don’t expect that boys will fancy a toy wrapped in a big pink logo.
Don’t Forget the Parents!
Bear in mind that even if the kids are the ones who will decide which toys they want, still the parents have the last say in buying. This implies that the colors you use in your logo must have something positive to portray to the parents. A good example is blue, which generally represents calmness; and this same color is best used for logos for craft-based toys, which in turn is fancied for the most part by older kids. On the other hand, red represents fun and excitement in adult eyes; this translates as ideal to logos for toys encouraging physical activities like board games.