There are lots of people who wish to be closer to nature, make physical activity and be a part of the culture they’ve visited at the same time while of course staying in luxury resorts. Agencies that are specializing in adventure vacations will need a logo that can do more than just standing out from the crowd. It is integral for the logo to also inspire trust and convey sense of exploration.
Following are tips that luxury resorts and other travel agencies can follow to design their logo and attract more in the process.
Tip number 1. Customers – having an understanding of target or ideal customer is the most integral aspect of having an appealing and attractive logo. Take into account that effective logos are the ones that have thoroughly thought of people who buy the kind of service or product that the company is selling.
A more precise description of ideal customer can provide higher chances of making an exceptional logo.
Tip number 2. Color – the used colors by any luxury resorts to be able to make their logo is extremely important to be able to convey the appropriate message for their marketing materials in online, print, clothing and several other merchandise. As what concluded in general color theory, if you want to convey sense of optimism, freedom and joy to your logo, then it is recommended to choose orange after all, this serves a great pick for travelling in natural environments as well. Besides that, orange works fine when partnered in blue, brown and green, the colors of water, earth and plants.
Tip number 3. Pair orange with purple – the color of reflection, intuition and royalty is capable of creating striking yet elegant logo which is ideal for any luxury resorts. Colors such as red and blue are generally not the ideal choices for making use of the primary logo for adventure travels. Blue is typically seen as official, staid and cold while red conveys passions but also represents danger and anger.
Tip number 4. Proper use of fonts – most of the time, logos have the company’s tagline or its name. Those who are seeking to convey adventure, excitement and strength, ideally use font that has a contemporary typeface. On top of that, modern fonts are able to convey style and strength and seen as assertive, chic and progressive. By Italizing the fonts, it can heighten the sense of luxury.
Tip number 5. Symbols – clients are more likely to have a deeper and more personal connection to logos that are using representative shapes and graphics. For luxury resorts that do specialize in specific activities such as parasailing, hot air ballooning or even rain forest excursions, the use of silhouette on the image can be effective.