Using Reviews to Boost Sales
Ratings and reviews are increasingly becoming an important aspect of digital marketing.Today, people have a tendency to cross check products and services before consumption. This they do by viewing product reviews. Most people are familiar with Google reviews, though there are several other reviews. Potential customers consider customer reviews more genuine than a company’s own view of itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. It would thus be important for businesses to find a way of having their satisfied customers share their experiences on their websites. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. A strategic response to a negative review on a business’s website can also help balance out the impact. It is good business practice to commend clients that give you good reviews.
With today’s fast paced generation, only what is outstanding will keep them looking. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Good reviews from big brands can increase the credibility of a company to potential customers. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. Most applications have built in options that don’t require one to buy plug-ins. Google offers a plug in called Google places reviews. It can feature up to three reviews at one time. The configuration options allows for redesigning of the review panel.
Another common site for reviews is Yelp.Yelp is designed to only feature real customer’s reviews thus making it credible. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Reviews from facebook can also be used on a company’s website.
Though this article covers the three common types of reviews; Google, Yelp, and Facebook reviews, there are many other types of review. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.